We generated over £70k in revenue for our healthcare clients this month!
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Attract more patients, improve online reputation, and boost appointment bookings with Novastory’s specialised healthcare advertising solutions.
Attract more patients, improve online reputation, and boost appointment bookings with Novastory’s specialised healthcare advertising solutions.
Attract more patients, improve online reputation, and boost appointment bookings with Novastory’s specialised healthcare advertising solutions.




Who We Are
NovaStory is a botique, London-based performance advertising agency that partners with healthcare and wellness providers to drive growth through strategic lead generation. Recognised as a top 5% advertiser on both Meta and Google, we combine our expert knowledge and tailored approach to consistently deliver strong ROI, helping clients generate thousands in additional revenue each month.

We Tackle and Solve the Biggest Challenges in
New Customer Acquisition in the Wellness
and Healthcare Sectors
Our strategies for healthcare brands are a blend of innovative thinking and practical solutions, ensuring they are both unique and effective. These are the common pain points we find our healthcare clients have when it comes to lead generation.
Low patient acquisition
Our targeted ad campaigns are specifically designed to solve low patient acquisition by boosting patient bookings through comprehensive, full-funnel lead generation strategies. We track customers seamlessly from ad click to your CRM, ensuring every lead is recorded and managed from initial interest to becoming a loyal client. This approach maximises conversion rates, streamlines the sales process, and provides a clear, measurable view of ROI throughout the entire customer acquisition journey.
Get more leads for your money
Track what works
Get a clearer understanding of ROI


Low patient acquisition
Our targeted ad campaigns are specifically designed to solve low patient acquisition by boosting patient bookings through comprehensive, full-funnel lead generation strategies. We track customers seamlessly from ad click to your CRM, ensuring every lead is recorded and managed from initial interest to becoming a loyal client. This approach maximises conversion rates, streamlines the sales process, and provides a clear, measurable view of ROI throughout the entire customer acquisition journey.
Get more leads for your money
Track what works
Get a clearer understanding of ROI
Low patient acquisition
Our targeted ad campaigns are specifically designed to solve low patient acquisition by boosting patient bookings through comprehensive, full-funnel lead generation strategies. We track customers seamlessly from ad click to your CRM, ensuring every lead is recorded and managed from initial interest to becoming a loyal client. This approach maximises conversion rates, streamlines the sales process, and provides a clear, measurable view of ROI throughout the entire customer acquisition journey.
Get more leads for your money
Track what works
Get a clearer understanding of ROI


Low patient acquisition
Our targeted ad campaigns are specifically designed to solve low patient acquisition by boosting patient bookings through comprehensive, full-funnel lead generation strategies. We track customers seamlessly from ad click to your CRM, ensuring every lead is recorded and managed from initial interest to becoming a loyal client. This approach maximises conversion rates, streamlines the sales process, and provides a clear, measurable view of ROI throughout the entire customer acquisition journey.
Get more leads for your money
Track what works
Get a clearer understanding of ROI
Poor online visibility
We provide comprehensive multi-channel marketing strategies to position your healthcare practice at every key digital touchpoint, reaching potential patients wherever they are. This includes targeted ad campaigns across Google, Facebook, Instagram, and other social platforms, combined with localised geo-targeting to connect with your audience in specific areas and increase local visibility. By maximising your presence across search engines, social networks, and relevant online directories, we keep your business top-of-mind, making it easy for customers to find and choose you.
Reach patients across every channel
Boost Local Visibility
Connect with your ideal customer at scale


Poor online visibility
We provide comprehensive multi-channel marketing strategies to position your healthcare practice at every key digital touchpoint, reaching potential patients wherever they are. This includes targeted ad campaigns across Google, Facebook, Instagram, and other social platforms, combined with localised geo-targeting to connect with your audience in specific areas and increase local visibility. By maximising your presence across search engines, social networks, and relevant online directories, we keep your business top-of-mind, making it easy for customers to find and choose you.
Reach patients across every channel
Boost Local Visibility
Connect with your ideal customer at scale
Poor online visibility
We provide comprehensive multi-channel marketing strategies to position your healthcare practice at every key digital touchpoint, reaching potential patients wherever they are. This includes targeted ad campaigns across Google, Facebook, Instagram, and other social platforms, combined with localised geo-targeting to connect with your audience in specific areas and increase local visibility. By maximising your presence across search engines, social networks, and relevant online directories, we keep your business top-of-mind, making it easy for customers to find and choose you.
Reach patients across every channel
Boost Local Visibility
Connect with your ideal customer at scale


Poor online visibility
We provide comprehensive multi-channel marketing strategies to position your healthcare practice at every key digital touchpoint, reaching potential patients wherever they are. This includes targeted ad campaigns across Google, Facebook, Instagram, and other social platforms, combined with localised geo-targeting to connect with your audience in specific areas and increase local visibility. By maximising your presence across search engines, social networks, and relevant online directories, we keep your business top-of-mind, making it easy for customers to find and choose you.
Reach patients across every channel
Boost Local Visibility
Connect with your ideal customer at scale
Limited in-house marketing expertise to drive client growth
Without dedicated growth marketing talent, healthcare practices often struggle to execute effective digital strategies and stay competitive in an evolving online landscape. At NovaStory, we position ourselves as your in-house, outsourced advertising agency, seamlessly integrating with your team to deliver expert lead generation. Our data-driven approach ensures that you can grow with confidence, track your entire sales process, and gain a clear understanding of your ROI.
Constant Communication
Transparent Reporting
Lead Generation Specialists with Technical Expertise


Limited in-house marketing expertise to drive client growth
Without dedicated growth marketing talent, healthcare practices often struggle to execute effective digital strategies and stay competitive in an evolving online landscape. At NovaStory, we position ourselves as your in-house, outsourced advertising agency, seamlessly integrating with your team to deliver expert lead generation. Our data-driven approach ensures that you can grow with confidence, track your entire sales process, and gain a clear understanding of your ROI.
Constant Communication
Transparent Reporting
Lead Generation Specialists with Technical Expertise
Limited in-house marketing expertise to drive client growth
Without dedicated growth marketing talent, healthcare practices often struggle to execute effective digital strategies and stay competitive in an evolving online landscape. At NovaStory, we position ourselves as your in-house, outsourced advertising agency, seamlessly integrating with your team to deliver expert lead generation. Our data-driven approach ensures that you can grow with confidence, track your entire sales process, and gain a clear understanding of your ROI.
Constant Communication
Transparent Reporting
Lead Generation Specialists with Technical Expertise


Limited in-house marketing expertise to drive client growth
Without dedicated growth marketing talent, healthcare practices often struggle to execute effective digital strategies and stay competitive in an evolving online landscape. At NovaStory, we position ourselves as your in-house, outsourced advertising agency, seamlessly integrating with your team to deliver expert lead generation. Our data-driven approach ensures that you can grow with confidence, track your entire sales process, and gain a clear understanding of your ROI.
Constant Communication
Transparent Reporting
Lead Generation Specialists with Technical Expertise
Why Choose NovaStory for Your Advertising?
Why Choose Novastory
for Healthcare Advertising?
Our approach blends creative innovation with data-driven strategies, ensuring solutions that are not only unique but highly effective in driving results.
From campaign management to advanced data analytics, we spark business success with the innovation you crave, all under one roof.


Specialised Expertise for Healthcare
Our team consists of top-tier specialists with a deep understanding of healthcare marketing, ensuring your campaigns are handled by experts who know their facts inside out.
Our team of top-tier specialists brings a deep understanding of healthcare marketing, ensuring your campaigns are managed by experts who know the industry inside and out.


Seamless Integration, In-House Feel
We like to think of ourselves as an extension of your team, providing outsourced marketing support that feels like having your own in-house experts - without the overhead.


We Focus on Growth From Day One
We don’t just run campaigns; we build a long-term advertising strategy for growth, from planning to execution to ongoing optimisation.


Data-Driven Insights for Better Decisions
We provide clear, actionable reporting, giving you the insights needed to make confident business decisions and understand your campaign’s impact.
Got a Question? Chat Directly With Tom
Our Founder!
We know you’re probably here because you’re searching for answers or looking to solve a problem. Starting a conversation can be the quickest way to spark new ideas and find solutions. On average, we respond to emails within 33 minutes (unless we’re on a client call!). No commitments necessary – we’re just here to help you tackle challenges and provide the clarity you need.”
Trusted by Professionals
Trusted by Professionals
Real stories from our clients. Don’t just take our word for it - see how partnering with NovaStory has made a difference for them.
Thank you so much for everything you did for us! We were fully booked, and the conference was a massive success.
Your efforts were outstanding, and we truly appreciate your support.Diana S.
New Business Lead
NovaStory have made a big difference to the way that our team work, supporting predominantly with digital marketing. Tom is always willing to support with additional tasks - nothing is ever too much. The teams communication and regular updates keep everything running smoothly and allows all members of the team to stay up-to-date.
Milly F.
Marketing Executive
NovaStory's expertise in Meta Ads has significantly supported our lead generation and conversion campaigns. With Tom we have been able to test new campaigns quickly, identify what works/does not work and work efficiently. They have been great support all around.
Arj
Founder and Managing Director
NovaStory provided valuable insight into our organization's areas for improvement including taking the time in person and online to examine our past digital ad campaigns to assess what could be done differently to see better results. Prompt and friendly communication throughout and we hope to work with them again in future!
Maxine B.
Head of Marketing and Development
It’s been a pleasure working with Tom and the team at NovaStory. Their knowledge and expertise on the meta ads platform has allowed us to seamlessly offer a top quality service to our clients. Wouldn’t hesitate to work with them again!
Ben M.
Managing Director
Services
Paid Social Advertising
For businesses that want to increase brand awareness whilst driving action across our range of social discovery platforms.

Social
Search
Display
CRO
Paid Social Advertising
For businesses that want to increase brand awareness whilst driving action across our range of social discovery platforms.

Social
Search
Display
CRO
Services
Paid Social Advertising
For businesses that want to increase brand awareness whilst driving action across our range of social discovery platforms.

Social
Search
Display
CRO
Paid Social Advertising
For businesses that want to increase brand awareness whilst driving action across our range of social discovery platforms.

Social
Search
Display
CRO
Client Satisfaction Rate
98.2%
98.2%
98.2%
98.2%
Spent on Ads
£1m+
£1m+
£1m+
£1m+
Client Campaigns
1,000
1,000
1,000
1,000
Industries served
10+
10+
10+
10+
Campaign Success Framework
Every campaign that we launch for our clients go through three key stages of development. This is a small shot of a larger picture, but gives you a general idea of how a campaigns lifetime looks with NovaStory.
Planning
We figure out how to reach your audience in the best way. Then create benchmark figures as a point of reference going forward.
We figure out how to reach your audience in the best way. Then create benchmark figures as a point of reference going forward.
We figure out how to reach your audience in the best way. Then create benchmark figures as a point of reference going forward.
We figure out how to reach your audience in the best way. Then create benchmark figures as a point of reference going forward.




Technical implementation
We set up comprehensive tracking and analytics on your website, then build and launch highly optimised campaigns designed to engage potential customers and convert them into leads.
We set up comprehensive tracking and analytics on your website, then build and launch highly optimised campaigns designed to engage potential customers and convert them into leads.
We set up comprehensive tracking and analytics on your website, then build and launch highly optimised campaigns designed to engage potential customers and convert them into leads.
We set up comprehensive tracking and analytics on your website, then build and launch highly optimised campaigns designed to engage potential customers and convert them into leads.









Reporting
Analysing campaign data, we deliver clear, actionable insights and performance reports that empower you to drive your business forward with confidence.
Analysing campaign data, we deliver clear, actionable insights and performance reports that empower you to drive your business forward with confidence.
Analysing campaign data, we deliver clear, actionable insights and performance reports that empower you to drive your business forward with confidence.
Analysing campaign data, we deliver clear, actionable insights and performance reports that empower you to drive your business forward with confidence.










Download Our Healthcare Advertising Case Study
Curious about how we drastically reduced customer acquisition costs for a leading private healthcare provider by over fifty percent? Discover our strategy that made it possible and see how we can help you achieve similar results.
Relied upon by the UKs biggest and best companies
2 weeks
The time it takes for a newly signed client to be fully on-boarded and set up with their first campaign.
User-friendly reporting that provides clear insights for every campaign, giving you full visibility into your marketing performance and empowering better decision-making.
Stay informed with our bi-weekly catch-ups, whether in person or via call. We’ll keep you up to date on all our ongoing efforts to help grow your business.
4x
The average return on ad spend across our clients
Common Queries Answered
What can I expect during the initial consultation?
During the initial discovery call, we’ll discuss your business goals, current challenges, and existing marketing strategies. We’ll also walk you through our approach and services, as well as gather information to create a customised proposal tailored to your needs.
What can I expect during the initial consultation?
What can I expect during the initial consultation?
During the initial discovery call, we’ll discuss your business goals, current challenges, and existing marketing strategies. We’ll also walk you through our approach and services, as well as gather information to create a customised proposal tailored to your needs.
What can I expect during the initial consultation?
During the initial discovery call, we’ll discuss your business goals, current challenges, and existing marketing strategies. We’ll also walk you through our approach and services, as well as gather information to create a customised proposal tailored to your needs.
How soon can I expect to see results from your campaigns?
How soon can I expect to see results from your campaigns?
How soon can I expect to see results from your campaigns?
How soon can I expect to see results from your campaigns?
How involved do I need to be in the campaign management process?
How involved do I need to be in the campaign management process?
How involved do I need to be in the campaign management process?
How involved do I need to be in the campaign management process?
How do you stay updated with the latest advertising trends and technologies?
How do you stay updated with the latest advertising trends and technologies?
How do you stay updated with the latest advertising trends and technologies?
How do you stay updated with the latest advertising trends and technologies?
Do you offer bespoke services or packages?
Do you offer bespoke services or packages?
Do you offer bespoke services or packages?
Do you offer bespoke services or packages?