Services / AEO Strategy

AEO & AI search optimisation for hospitality brands.

When people ask AI tools where to eat, stay or celebrate, your brand needs to be represented accurately. Answer Engine Optimisation (AEO), also called AI search optimisation or Generative Engine Optimisation (GEO), helps improve the information and signals AI systems may use when answering those questions.

Built for

Restaurant groups, hotels and venues that want to be named when guests ask AI where to go.

Our AEO & AI search optimisation services.

AI visibility audit

What ChatGPT, Gemini and Perplexity say about you today.

Prompt-led content

Answers to the questions guests actually ask.

Machine-readable facts

Clear website information, relevant structured data and consistent business details that make your brand easier for search and AI systems to interpret.

Authority

Improve the quality and consistency of relevant third-party profiles, reviews and mentions that help people verify your brand.

Monitoring

Your share of AI answers, tracked against competitors.

How we improve your AI search visibility.

We review how your brand is described, strengthen useful service and location content, improve factual consistency across your website and relevant third-party sources, and monitor changes in AI responses over time. It all rests on strong technical SEO foundations. No agency can guarantee inclusion in AI-generated recommendations.

Measuring AI search visibility.

Monitor a defined set of relevant prompts across supported AI search platforms to understand when your brand appears, which competitors are mentioned and where improvements may be needed.

13 AI search platforms supported, from ChatGPT to Google AI Mode.

Visibility

How often you're named, and where you rank in the answer.

Share of voice

Your slice of every answer in your category.

Competitive tension

Who you're up against in each answer, and where they're winning.

Sentiment

Whether AI sells you or just lists you.

Sources and citations

The pages, guides and listings AI reads and quotes about you.

Brand perception

What AI believes about you, objections included, fact-checked.

Prioritised actions

The fixes that move the needle, ranked by impact.

AI traffic

AI crawler activity and identifiable referral traffic from AI platforms.

From first look to the bill

  1. Asks: 'Where's good for a birthday dinner?'
  2. Gets an answer: Two or three names, yours among them.
  3. Checks: Your site confirms what the AI said.
  4. Books: Track identifiable AI referral visits and subsequent bookings where analytics and integrations allow.

Our approach

1. Benchmark

Test the prompts that matter across the major models.

2. Fix the facts

Consistent details everywhere AI looks.

3. Build citations

Give AI a reason to recommend you.

4. Measure

Visibility over time, and bookings through CoverStory.

Platforms

  • ChatGPT
  • Google AI Overviews
  • Google AI Mode
  • Gemini
  • Perplexity
  • Microsoft Copilot
  • Claude
  • Grok
  • Meta AI
  • DeepSeek
  • Mistral
  • Qwen
  • Naver AI Briefing

AEO Strategy questions

What is AEO?

Answer Engine Optimisation (AEO) focuses on improving how accurately and consistently your brand is represented in AI-powered search experiences. It builds on SEO foundations through clear content, reliable business information and relevant third-party signals. While optimisation can improve visibility, inclusion in AI-generated recommendations cannot be guaranteed.

Can you guarantee ChatGPT will recommend our restaurant?

No one honestly can. AI answers vary by prompt, model and user. What we can do is measure where you stand, strengthen the signals AI relies on and track your visibility as it grows.

Can bookings from AI search be tracked?

Identifiable visits from AI platforms can be measured through analytics. Where tracking and integrations allow, subsequent bookings can also be connected to those visits. Not every AI-generated recommendation or customer interaction can be attributed.

Is AEO worth it for restaurants yet?

More guests ask AI where to eat every month, and only a few names come back each time. Getting your facts and sources right now is far easier than catching up later.

Do we need to change our website?

Usually only small changes: structured data, clearer facts and a few question-led pages. We'll show you what matters before anything is built.

Does AEO replace SEO?

No. They share the same foundations, so we run them together.

Works well with

Be the answer, not just a search result.

Tell us where you want to grow. We'll come back with a plan, and the numbers behind it. Start a conversation