Services / Programmatic

Programmatic advertising agency for hospitality brands.

Programmatic advertising uses automated media buying to reach relevant audiences across connected TV, online video, native placements and digital screens. We plan campaigns around hospitality audiences, locations and commercial objectives.

Built for

Multi-site groups, hotel groups and launches that need reach beyond search and social.

Our programmatic advertising services.

Connected TV

Streaming TV ads, targeted by postcode and audience.

Native

Editorial placements on trusted publishers.

Programmatic DOOH

Screens near your sites, bought by the hour.

Premium deals

Private marketplace access to quality inventory.

Clear reporting

Clear reporting on media spend, delivery, audience reach and measurable outcomes.

How is programmatic different from display?

Display advertising focuses on visual ad placements and remarketing. Programmatic describes the automated buying approach, which can span display, video, connected TV, audio and digital out of home. We recommend the mix that best fits the audience and campaign objective.

From first look to the bill

  1. Watches: Your brand on their TV, in their postcode.
  2. Notices: Sees you again on a screen near your site.
  3. Searches: Looks you up by name.
  4. Counted: Changes in visits, branded search and bookings assessed alongside campaign activity.

Our approach

1. Plan

Formats, audiences and moments, forecast before spend.

2. Activate

Tight audience, location and time targeting.

3. Optimise

Budget moves to what drives attention and bookings.

4. Connect

Reach linked to visits, bookings and revenue.

Platforms

  • Connected TV
  • Online video
  • Native
  • Programmatic DOOH
  • Digital audio
  • Private marketplaces

The proof

  • Clash × Magnum × Nella Rose: Over-delivered on reach and visibility
  • Clash × Magnum × Nella Rose: Strong traction on Connected TV and mobile

Programmatic questions

Is programmatic advertising right for restaurants?

For a single-site restaurant, search and social usually come first. Programmatic earns its place for multi-site groups, hotels and brands with launches or campaigns that need reach beyond social, with the precision to keep it efficient.

Can we advertise on TV without a national TV budget?

Yes. Connected TV lets you buy screens on streaming platforms by audience and postcode, so you can run TV-quality campaigns around a single launch or region without a national broadcast spend.

How do you measure programmatic campaigns?

Reach and attention are reported transparently, and we connect activity to site visits, bookings and revenue wherever the data allows, including through CoverStory.

What budget does programmatic need?

More than search or social to be meaningful. If your budget would work harder elsewhere first, we'll tell you.

Can we target guests near a specific site?

Yes. Connected TV, digital screens and mobile can all be bought by postcode around each of your venues.

Can programmatic support an opening?

It's well suited to it. A short, concentrated burst around a launch builds awareness that search and social then convert.

Works well with

Reach at scale, with taste.

Tell us where you want to grow. We'll come back with a plan, and the numbers behind it. Start a conversation